A member of my professional Slack group shared this link as a “must-read” for anyone in product management. We often discuss how to keep users engaged without being annoying, so the topic resonated with me. I clicked over to theceoviews.com/soft2bet-a-smarter-way-to-scale-in-igaming/ during my lunch break. The interview touches on how subtle gamification elements can significantly boost retention rates. It was interesting to see the psychology behind the design choices mentioned. I liked that the focus remained on the user experience in the USA rather than just revenue generation. It gave me a few ideas for my own product roadmap that I hadn’t considered before.
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